Walla began offering transportation services in 2007. From its humble beginnings, the founders of the company had a vision of what a great transportation provider should be. They believed that good business practices, along with fair and honest ideals would set them apart from the crowded industry. The guiding principles of the company, consisting of great service, intelligent transportation solutions, and fair competitive pricing have allowed Walla to grow and prosper from its inception. In the early days of the company, Walla was primarily a long-haul carrier hauling goods to and from New York for moving companies and freight forwarders. Walla became a Âgo to carrier for many of the California, New York and Florida household goods moving companies.